Liftoff Launches IPO Roadshow, Targets Nasdaq Listing Under ‘LFTO’

New updates have been reported about Liftoff.

Liftoff Mobile, Inc. has begun the roadshow for its planned initial public offering, marking a significant step toward public-market funding for the mobile app performance marketing and monetization specialist. The company has filed a Form S-1 with the SEC for an offering of 25,400,000 shares of common stock, with an expected price range of $26 to $30 per share, implying potential gross primary proceeds in the mid-hundreds of millions of dollars before underwriting discounts and expenses. Existing shareholders plan to grant underwriters a 30-day option to purchase up to an additional 3,810,000 shares to cover over-allotments, although Liftoff itself will not receive proceeds from those secondary sales. Liftoff has applied to list on the Nasdaq Global Select Market under the ticker symbol “LFTO,” positioning the company to access a broader institutional investor base and raise capital to support growth in the global mobile app economy.

The deal is being led by a large syndicate of global investment banks, with Goldman Sachs, Jefferies and Morgan Stanley acting as joint lead bookrunners and a broad group of additional banks and co-managers supporting distribution. The S-1 registration statement and accompanying preliminary prospectus are not yet effective, and no shares may be sold until SEC approval is obtained, in line with U.S. securities law requirements. For executives and investors, the transaction signals Liftoff’s move to scale its performance marketing and monetization platform with public equity capital, potentially enhancing its financial flexibility for product investment, technology development, and strategic opportunities in a consolidating adtech and app monetization market. Detailed terms, including final pricing, proceeds allocation, and post-IPO ownership structure, will be determined at the conclusion of the roadshow and bookbuilding process, subject to market conditions and regulatory clearance.