KOHO, a Canadian fintech platform known for its spend-and-save products, used this week to spotlight a significant expansion into digital assets. The company launched in-app cryptocurrency trading through a partnership with Ndax Canada Inc., allowing users to buy and sell Bitcoin, Ethereum, USDC, and Solana directly from their KOHO spendable balances.
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The new feature supports 24/7 trading with minimum transactions starting at $1 and fees beginning at 0.5%, positioning KOHO to capture higher-margin, transaction-based revenue. Users can also deposit BTC into KOHO accounts, while Ndax, a CIRO-regulated investment dealer, handles trading, execution, clearing, settlement, and custody functions.
KOHO is coupling the rollout with an FAQ and a dedicated education hub aimed at both new and more experienced crypto users, signaling an effort to mitigate knowledge gaps and support responsible retail adoption. By leveraging a regulated partner that is a CIRO and CIPF member, the firm is aligning its crypto services with Canada’s regulatory framework, even as it notes that CIPF coverage does not extend to virtual assets.
Strategically, the move marks a shift for KOHO from a focus on prepaid and everyday spending tools toward a broader, multi-asset financial platform. This could strengthen user engagement and wallet share, while enhancing KOHO’s competitive stance against neobanks and crypto-enabled fintechs in Canada, although regulatory complexity and crypto market volatility remain key operational considerations.
Overall, the week underscored KOHO’s push to diversify its product suite and revenue streams by embedding crypto trading into its core app, reflecting a measured but ambitious step toward becoming a more comprehensive digital financial services provider.