New updates have been reported about cadootz!.
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cadootz!, a New York–based better-for-you kids’ snack company, has secured more than $3 million in seed financing led by Selva Ventures to accelerate growth following a strong direct-to-consumer debut in January 2026. The brand’s first production run of its protein-rich organic crackers sold out online in under two hours, indicating early product-market fit and validating the commercial power of co-CEO and founder Rachel Mansfield’s large digital community.
Selva Ventures, whose founder and managing partner Kiva Dickinson is also a co-founder of cadootz!, anchored the round alongside other strategic investors aligned with the brand’s family-focused health positioning. The new capital will be used to build inventory, scale marketing, and support a nationwide launch in June 2026 at a major yet-to-be-named retailer, where cadootz! will introduce a new pack format designed for family use.
cadootz!’s initial product line centers on savory crackers in Cheddar, Sea Salt, and Ranch flavors that deliver 5 grams of protein per serving and carry organic, gluten-free, kosher, and seed-oil-free credentials, while avoiding gums, emulsifiers, artificial dyes, and natural flavors. The crackers have also received the Clean Label Project Purity Award, positioning the brand to compete as a higher-standard option in the kids’ snacking segment.
Founded in 2023 by Mansfield and co-CEO Jordan Carpenter, cadootz! leverages Mansfield’s decade of experience in the better-for-you food space and her social audience of more than 1.5 million followers to drive awareness and trial. Dickinson describes cadootz! as having the potential to become a category-defining platform and a trust mark for children’s snacks across formats and occasions, suggesting a multi-category roadmap beyond crackers.
Ahead of the national retail rollout, cadootz! products are currently available via the company’s website and Amazon, giving the brand additional data on pricing, repeat behavior, and cohort performance. For investors and potential partners, the seed funding and impending large-scale retail placement signal a near-term shift from a digitally led launch to an omnichannel growth strategy centered on household penetration and brand trust among modern families.