According to a recent LinkedIn post from Kard, the company is drawing attention to research indicating that Gen Z purchase behavior deviates significantly from the traditional linear marketing funnel. The post cites Capital One Shopping data showing shoppers now engage with brands across an average of six touchpoints before completing a purchase.
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The post suggests Kard sees an opportunity in helping brands understand and monetize these non-linear journeys, particularly for Gen Z. It references projections that Gen Z’s total spending could reach $12.6 trillion by 2030, implying that companies able to optimize multi-touch engagement may capture outsized share of this emerging spending power.
As highlighted in the post, Kard has produced a blog mapping these touchpoints and their implications for marketing strategy, which may indicate ongoing investment in data-driven insights and thought leadership. For investors, this focus could signal Kard’s intent to position its platform as an enabler of more efficient customer acquisition and retention in a complex, high-value demographic.
If Kard can translate such insights into product features or partnerships that measurably improve marketing ROI for clients, it could strengthen its competitive position within the rewards, loyalty, and card-linked offers ecosystem. The emphasis on Gen Z also suggests a long-term growth orientation, as capturing this cohort early may support durable transaction volume and revenue expansion over the coming decade.