According to a recent LinkedIn post from Kard, the company is emphasizing the growing importance of incrementality testing as a core performance metric in retail and commerce media. The post highlights that 71% of advertisers reportedly rank incrementality as the most important KPI, suggesting a shift beyond traditional attribution models.
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The LinkedIn post points to a new Kard blog that describes how incrementality testing works, the strategic value it can unlock, and real-world merchant use cases with benchmarkable results. For investors, this focus implies Kard is positioning its offering around more advanced measurement capabilities, which could strengthen its value proposition to data‑driven advertisers and support pricing power and client retention in a competitive adtech landscape.