According to a recent LinkedIn post from Kard, the company is drawing attention to evolving shopping behavior among Gen Z and Millennial consumers across online, offline, and social channels. The post highlights survey data suggesting high reliance on influencer recommendations, strong adoption of e‑commerce, and growing openness to AI chatbots for purchase inspiration, while in‑store shopping remains a frequent and experience-driven activity for Gen Z.
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The post suggests that these trends increase the importance for retailers of maintaining a unified omnichannel presence that integrates physical stores, e‑commerce, and social commerce. For investors, Kard’s emphasis on cash-back offers that can operate across in-store, online, and social channels may signal a strategic focus on positioning its platform as infrastructure for omnichannel loyalty, potentially enhancing its relevance to retailers seeking to boost engagement and conversion in a fragmented, multi-channel consumer environment.