According to a recent LinkedIn post from Kard, the company is drawing attention to the difficulty issuers face in proving the return on investment of newly launched rewards programs. The post notes that common metrics such as redemption rates, activations, and total rewards issued may not capture true financial impact when presented in internal reviews.
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The post suggests that investors and finance leaders should instead focus on whether cardholder behavior is changing in ways that increase average order value and spending frequency. It further emphasizes the need to isolate incremental lift driven by the rewards program from baseline spending and to connect this lift to metrics such as interchange revenue, retention, and lifetime value by cohort.
For investors, the content implies that Kard is positioning its offerings around more rigorous measurement of rewards performance and ROI attribution. If Kard can help clients tie behavioral changes to CFO-recognized financial metrics, this capability could strengthen its value proposition to card issuers and potentially support greater adoption and pricing power in the competitive rewards and loyalty technology market.