Justt, a chargeback and dispute management specialist, featured prominently this week for its efforts to deepen industry engagement and address evolving payments risk rules. The company highlighted its upcoming participation in Safeguard Events’ retreat at The Broadmoor in Colorado Springs, scheduled for May 3–6.
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Justt plans to send senior representatives, including Aviva Alon Cohen, Ronen Feiner, and Justin Satler, to join participant-led roundtables and structured meetings. The firm aims to leverage the curated setting to discover innovative companies, pursue potential partnerships, and refine its positioning within the broader fintech and payments ecosystem.
In parallel, Justt used LinkedIn to spotlight shifting card-network rules around fraud and chargeback metrics, especially the emerging VAMP ratio framework. The company warned that pre-dispute tools such as RDR, Ethoca Alerts, CDRN, and CE 3.0 on Order Insight, while useful for staying below scheme thresholds, can reduce merchants’ ability to recover funds if overused.
To address these challenges, Justt promoted an educational webinar featuring Roenen Ben-Ami and Sarah Boehmer focused on optimizing alert and recovery strategies under VAMP-driven recalculations. The content positions Justt as a specialist in balancing alert usage with traditional chargeback processes, aiming to maximize both compliance and revenue recovery for high-volume merchants.
From an investor perspective, the week’s updates underscore two main themes: targeted business development through high-touch networking and a continued focus on thought leadership in complex chargeback management. If these efforts successfully translate into stronger client relationships and differentiated expertise, they could reinforce Justt’s competitive standing in the payments risk and dispute-management niche.
Overall, the week was marked by strategic outreach and educational initiatives that may support Justt’s long-term growth and market positioning, even though no immediate financial impacts or specific commercial deals were disclosed.