Justt, an AI-driven chargeback and dispute management platform, featured prominently this week with both industry recognition and strategic expansion moves. The company was included in the Forbes Fintech 50 list, underscoring growing visibility in the payments and chargeback-automation segment.
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Justt’s core offering uses AI-powered intelligent automation to help merchants manage and reduce chargebacks, aligning its product strategy with broader trends in data-driven risk management and “Agentic Commerce.” While the Forbes recognition is primarily reputational, it enhances brand credibility and may support future customer acquisition and partnership discussions.
The company also advanced a targeted push into the franchising sector through a strategic partnership with franchise veteran Ron Feldman, CFE. Feldman will help Justt adapt its platform and operating model to the needs of multi-unit franchise systems, where payment leakage from chargebacks, disputes, and preventable refunds is a growing concern.
Justt has joined the International Franchise Association and plans to showcase its franchise-focused offering at the IFA Annual Convention in Las Vegas from Feb. 23–25, 2026. The platform aims to standardize and automate dispute workflows for franchisors and franchisees, provide ROI-based recommendations on contesting disputes, and centralize visibility across locations.
These developments could strengthen Justt’s position as a specialized efficiency and margin tool for online merchants and franchise brands facing higher fees and operational complexity. Overall, the week marked a combination of elevated industry recognition and strategic channel expansion that may support Justt’s long-term growth and competitive standing in chargeback automation.