According to a recent LinkedIn post from Justt, the company is drawing attention to rising costs and complexity around chargeback management heading into 2026. The post points to hidden scheme and payment service provider fees, new penalties for late or missed dispute responses, and higher labor costs as factors reshaping merchants’ dispute strategies.
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The post suggests that indiscriminately fighting all chargebacks may no longer be economically rational and that a more selective approach could better protect merchants’ margins. As shared in the post, Justt is promoting a March 4 session with Roenen Ben-Ami and Sarah Boehmer focused on when contesting disputes makes sense and when accepting them may be more cost-effective.
For investors, this emphasis on optimizing chargeback decisions underscores an ongoing need for specialized dispute-resolution tools and advisory services in e-commerce and payments. If Justt can position its offerings as a way for merchants to mitigate rising operational and penalty costs, the company could see stronger adoption among payment-intensive businesses and potentially improve its revenue growth prospects.
The educational framing of the event also indicates a strategy to deepen customer engagement and thought-leadership positioning in the chargeback management niche. In a market where regulatory and scheme rule changes continue to add complexity, such positioning may enhance Justt’s competitive standing versus generic fraud or back-office solutions and support longer-term client retention.