A LinkedIn post from Justt highlights the company’s participation in an upcoming session at MRC London focused on “agentic commerce” and its implications for chargebacks. The session, featuring Justt’s Roenen Ben-Ami and a representative from Back Market, is scheduled for April 14 and will address emerging issues of intent, consent, liability, and evidence in transactions handled by autonomous agents.
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The post suggests that Justt sees a coming rise not only in the volume but also in the complexity of chargebacks as agentic commerce evolves, and it characterizes traditional template-based evidence as inadequate for this new environment. For investors, this positioning may indicate that Justt is aligning its product strategy with anticipated shifts in e-commerce risk management, which could support future demand for advanced chargeback solutions.
By emphasizing nuanced liability questions and urging merchants to “start preparing today,” the content points to Justt’s focus on thought leadership in an emerging niche within payments and fraud prevention. If the company can translate this visibility at MRC London and its perceived expertise into merchant adoption, it could strengthen its competitive standing among chargeback and payments risk vendors as agent-driven commerce models develop.