According to a recent LinkedIn post from Justt, the company is drawing attention to shifting economics around chargebacks in 2026, framing a strategic choice between contesting or accepting disputes. The post points to factors such as hidden scheme and PSP fees, new penalties for late or missed dispute responses, and higher labor costs as drivers of this changing landscape.
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The post suggests that a blanket strategy of contesting all disputes may no longer be cost-effective for merchants and payment stakeholders. By promoting a March 4 event featuring Roenen Ben-Ami and Sarah Boehmer on when to fight versus accept chargebacks, Justt appears to be positioning its expertise as a way to optimize dispute management and protect merchant margins.
For investors, this emphasis on the evolving cost structure of chargebacks underscores a potential growth area in automated dispute analytics and managed services. If merchants increasingly seek data-driven guidance on which disputes to pursue, Justt could benefit from rising demand for tools that reduce operational burden while improving net recovery and minimizing penalty risk.
The timing and framing of the event also hint at ongoing regulatory and network rule complexity in the payments ecosystem, which can create barriers to entry for smaller competitors. Should Justt successfully translate educational content into product adoption, it may strengthen its position in the chargeback and risk-management segment and enhance recurring revenue opportunities.