According to a recent LinkedIn post from Justt, the company is drawing attention to emerging risks around chargebacks in the developing field of agentic commerce. The post highlights a session at MRC London on April 14, where Justt’s Roenen Ben-Ami and a representative from Back Market plan to discuss how autonomous agents could complicate issues of intent, consent, liability, and evidence in payment disputes.
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The post suggests that traditional, template-based chargeback evidence processes may prove inadequate as agent-driven transactions scale, potentially increasing both the volume and complexity of disputes for merchants. For investors, this positioning may indicate that Justt is targeting a future growth vector in fraud and chargeback mitigation tied to AI-driven commerce, which could enhance its relevance to enterprise merchants as digital transaction models evolve.
By emphasizing preparedness and merchant strategies to manage liability in agentic commerce, the activity around MRC London appears to function as both thought leadership and demand-generation for Justt’s solutions. If the company succeeds in aligning its product capabilities with these emerging needs, it could strengthen its competitive position in the chargeback and risk-management ecosystem, particularly among early adopters of autonomous transaction technologies.