A LinkedIn post from Justt describes the company’s participation at the MRC | Merchant Risk Council event in London, focusing on a session about the implications of agentic commerce for chargebacks. The post highlights discussion points from Justt’s representative Roenen Ben-Ami and a counterpart from Back Market regarding how emerging commerce models could reshape fraud and dispute dynamics.
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According to the post, agentic commerce may drive an increase in so‑called friendly fraud as purchasing decisions become more delegated to automated agents. It also suggests that existing liability models might need restructuring to support widespread adoption, indicating potential shifts in how risk and costs are allocated among merchants, issuers, and intermediaries.
The LinkedIn content further notes that data collection practices will likely need to move beyond traditional checkout signals to remain effective in this environment. It adds that template-based evidence in dispute processes may prove inadequate, implying a need for more dynamic, case-specific arguments to improve chargeback outcomes.
For investors, the post points to Justt’s focus on emerging trends at the intersection of agentic commerce and chargeback management, an area that could see rising demand as digital commerce becomes more automated. If the company can develop differentiated tools for data-driven dispute handling and adaptive liability support, it could strengthen its competitive position within the payments risk and fraud mitigation segment.