Justt Highlights Agentic Commerce Risks and Chargeback Trends at MRC London

A LinkedIn post from Justt describes activity at the Merchant Risk Council (MRC) event in London, where the company participated in a session focused on agentic commerce and chargebacks. The post highlights a well-attended discussion involving Justt’s Roenen Ben-Ami and a representative from Back Market on how emerging automated commerce models may reshape fraud and dispute dynamics.

According to the post, key themes included the likelihood that agentic commerce could drive higher levels of friendly fraud as more purchasing decisions are delegated to agents. The post also suggests that existing liability models, which allocate responsibility for disputed transactions among merchants, payment providers, and consumers, may require restructuring to support broad adoption of these technologies.

The company’s LinkedIn commentary further indicates that data collection practices may need to evolve beyond traditional checkout signals to effectively assess risk in an agentic environment. It also notes that template-based evidence used in chargeback disputes may become less effective, implying that more dynamic, case-specific arguments will be needed to contest disputes successfully.

For investors, the post points to Justt’s focus on the emerging intersection of agentic commerce and chargeback management, an area that could see rising demand as automation in retail and payments scales. If the company can position its technology and services to address more complex fraud patterns and evolving liability frameworks, it may enhance its competitive standing and expand its addressable market in the payments risk and dispute resolution segment.

The company’s presence at MRC London and emphasis on collaborating with ecosystem partners such as Back Market also underscore efforts to stay close to leading merchants and practitioners. This engagement may help Justt anticipate regulatory and network rule changes, refine product roadmaps, and potentially secure new commercial relationships, all of which could be relevant to its growth trajectory in the broader fintech and risk management landscape.