Instacart Technology Powers Costco Same-Day Delivery Expansion in France and Spain

According to a recent LinkedIn post from Instacart, Costco Wholesale has introduced its first same-day delivery websites in France and Spain, using Instacart’s Storefront Pro technology and fulfillment infrastructure. The post highlights that this development extends a longstanding North American partnership into Europe, positioning Instacart as a key e-commerce enabler for Costco’s international membership base.

From an investor perspective, the move suggests potential for incremental revenue growth tied to Instacart’s enterprise platform rather than solely its consumer marketplace. By powering Costco’s online grocery and same-day delivery capabilities in new geographies, Instacart may deepen its role as an infrastructure partner to major retailers, potentially improving revenue diversification, contract visibility, and customer stickiness. The expansion into France and Spain also indicates that Instacart is pursuing a scalable, white-label technology strategy that can be replicated with other large retailers and across additional markets.

For Costco, the LinkedIn post implies that the collaboration could accelerate its digital commerce adoption in Europe with limited upfront technology build-out, which may support member engagement and basket expansion. Strategically, this development could reinforce Instacart’s competitive position versus other retail tech and logistics platforms seeking to serve large global grocers. However, financial impact will depend on adoption levels, transaction volumes, and the commercial terms between Instacart and Costco, which are not disclosed in the post.