Instacart Data Underscores Seasonal Demand Spikes Around Easter and Passover

A LinkedIn post from Instacart highlights internal data on U.S. consumer purchasing behavior around Easter and Passover. The post points to strong spikes in seasonal candy, décor, gardening products, and traditional Passover foods based on 2025 purchase patterns on the platform.

According to the post, Reese’s Peanut Butter Eggs have been the top-selling Easter candy nationwide for four consecutive years, while jelly bean sales surged 863% above their yearly average during Easter week. The company’s data also suggest Easter décor rose 2,742% and key gardening categories such as annual plants, mulch, soil, and fertilizer all saw triple-digit percentage lifts.

For Passover, the post indicates pronounced increases in purchases of matzah, horseradish root, gefilte fish, and matzo ball mix in the week leading up to the holiday, underscoring the role of Instacart’s marketplace in fulfilling tradition-driven, event-specific baskets. For investors, these trends may imply that Instacart benefits from concentrated seasonal demand spikes, which could support higher order frequency, larger basket sizes, and stronger monetization opportunities for brand and retail partners.

The emphasis on holiday-related behavioral insights also suggests a potential data advantage that can be leveraged for targeted advertising and promotional campaigns. If Instacart continues to translate such demand intelligence into premium placement, retail media offerings, and deeper retailer collaborations, the pattern described in the post may contribute to incremental revenue growth and reinforce its position in the online grocery and same-day delivery ecosystem.