A LinkedIn post from Insight Partners describes a recent “Onsite Hour” session examining how Generative Engine Optimization, or GEO, is changing B2B discovery and search. The post indicates that the discussion focused on building for an agent-driven buying journey, where AI agents increasingly influence how solutions are found and evaluated.
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According to the post, speakers from Insight Partners and portfolio companies Tulip Interfaces and Exclaimer discussed tactics for gaining visibility inside large language model responses and tracking the return on such efforts. Suggested practices include developing query-based strategies, investing in off-site content where LLMs ground answers, and optimizing high-intent pages and mentions.
The post further suggests that GEO is becoming core infrastructure for modern go-to-market strategies and frames “Agent-Led Growth” as a next phase in which AI agents may help buyers evaluate and implement solutions. For investors, this emphasis may signal that Insight Partners and its portfolio companies are positioning themselves early around AI-mediated sales funnels and discovery channels.
The mention of 4,000-plus open go-to-market roles across the Insight portfolio points to ongoing hiring and potential headcount expansion tied to these themes. If executed effectively, greater focus on GEO and agent-led buying could support more efficient customer acquisition, stronger competitive positioning in AI-first markets, and long-term value creation across portfolio companies.