A LinkedIn post from Insider highlights the company’s BI Live team and its role in designing the recent Long Play event as a curated, high-intent experience rather than a conventional conference. The post describes how the event was intentionally structured around audience composition, engagement format, and location.
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According to the post, the room was limited to roughly 100 senior decision-makers from companies including Asana, Salesforce, Workday, Okta, and others across B2B SaaS, AI, Big Tech, healthcare, biotech, and consumer tech. The event was held in San Francisco, which the post portrays as a strategic choice given the city’s concentration of founders, operators, and innovators.
The post suggests that Insider is positioning its events business around “high-signal” interactions and cross-industry dialogue, with an emphasis on intimate formats and substantive conversation rather than traditional panel-heavy agendas. For investors, this approach may indicate a focus on premium, relationship-driven offerings that can deepen ties with influential enterprise clients and technology leaders.
If successful, such curated gatherings could enhance Insider’s brand among decision-makers and potentially support higher-value sponsorships or partnerships over time. The emphasis on proximity to “people and ideas moving markets forward” also suggests a broader strategic intent to embed the brand in key innovation hubs and sectors, which may strengthen its competitive position in business media and events.