Insider used its recent Long Play gathering in San Francisco to spotlight a curated, executive-focused events strategy aimed at high-intent networking. The BI Live team limited attendance to roughly 100 senior decision-makers from companies such as Asana, Salesforce, Workday, and Okta, emphasizing quality of engagement over scale.
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Positioned as a cross-industry forum, the event convened leaders from B2B SaaS, AI, Big Tech, healthcare, biotech, and consumer technology in an intimate setting. Insider framed San Francisco as a strategic location, citing proximity to founders, operators, and innovators driving market-moving ideas.
The company is steering away from traditional, panel-heavy conferences in favor of conversation-driven formats designed to foster substantive dialogue. This approach is intended to create “high-signal” interactions that can deepen relationships with influential enterprise clients and technology leaders.
For investors, the strategy underscores Insider’s push to build a premium events and insights platform that complements its media presence. If the company can consistently attract senior decision-makers to these small-scale gatherings, it may support higher-value sponsorships, partnerships, and differentiated networking and data assets over time.
Overall, the Long Play event illustrates Insider’s broader ambition to embed its brand within key innovation hubs and sectors. The focus on curated experiences and high-intent engagement could strengthen its competitive position in the business media and events landscape, provided the model scales effectively.