According to a recent LinkedIn post from Insider, the company is running a recurring program called Outside Insider, in which senior chief marketing officers visit its New York headquarters to discuss how marketing teams are adapting to AI and other disruptive technologies. The highlighted session featured Zoom CMO Kimberly Storin, who reportedly outlined what she terms a “press release renaissance,” emphasizing renewed importance of credible, structured content for large language models.
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The post suggests Insider’s advertising organization is actively engaging with leading marketers to reassess strategy amid shifts toward AI-driven automation and data-led marketing. By focusing on themes such as the “MQL death spiral” and the need to preserve human judgment and substance in marketing, the initiative may help Insider refine its ad products and client advisory capabilities, potentially supporting pricing power and advertiser retention.
For investors, this activity could indicate that Insider is positioning itself as a thought partner to major brand CMOs rather than solely a media inventory supplier. If the company can convert these learning sessions into differentiated marketing solutions aligned with AI-era needs, it may improve the competitiveness of its advertising offering and deepen relationships with enterprise clients, which are key drivers of revenue resilience in a volatile ad market.