Impress, a digitally focused orthodontics and healthtech provider, saw a week dominated by leadership recognition and its approach to AI-driven workforce change. Co-founder and COO Diliara Lupenko was named among Europe’s 100 most influential women in startups and venture capital by EU-Startups, underscoring her role in building operations, technology, and patient experience.
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The company disclosed that it operates with more than 1,000 employees across 10 countries, highlighting the scale and regulatory complexity of its pan-European platform. This recognition supports perceptions of experienced operational management as Impress navigates multiple markets in orthodontics and broader healthtech.
In parallel, Chief People Officer Malgorzata Perfeniuk used a Tech Talks podcast appearance to outline how artificial intelligence is reshaping roles at Impress. She focused on how junior employees can adapt as AI automates routine tasks, and how firms can maintain motivation and effective change management during rapid technology adoption.
The company emphasized continuous training and upskilling to help staff integrate AI tools into daily work rather than relying solely on external solutions. This approach is positioned as a way to enhance operational efficiency, support talent retention, and build internal capabilities for technology-enabled orthodontic services.
Earlier in the week, Impress highlighted its workforce diversity metrics, stating that about 67% of employees are women and nearly half of leadership roles are held by women. Management linked this to a culture of inclusion and leadership development, framed as a strategic asset in shaping the future of orthodontics.
Impress also hosted the final session of Endeavor’s 6th Scaleup Spain Network at its Barcelona office, presenting itself as a high-growth scaleup expanding beyond traditional orthodontics. Association with Endeavor Spain, Fundación Innovación Bankinter, and Wayra may broaden access to mentorship, capital, and strategic partnerships.
Taken together, the week’s updates spotlighted Impress’s human-capital strengths, AI-focused talent strategy, and cross-border operational scale rather than concrete financial metrics. These developments collectively reinforced its positioning as an innovation-driven, pan-European healthtech platform with growing brand visibility among partners, talent, and investors.