A LinkedIn post from Hydrolix highlights comments by its Director of Field Engineering, Tom Howe, on how generative AI is reshaping online discovery. The post cites Travel Weekly coverage noting that 59% of U.S. travelers are using AI to research and plan trips, suggesting that search engines may no longer be the default starting point.
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According to the post, this shift is prompting a move from traditional search engine optimization toward what Howe describes as generative engine optimization, or GEO. The concept focuses on how generative AI platforms crawl, index, and surface content, and how businesses position themselves to appear in AI-generated answers.
The post suggests that these dynamics extend well beyond the travel sector and could affect any company that depends on organic discovery for customer acquisition. For investors, this emphasis on GEO positions Hydrolix as aligned with data engineering and real-time data needs arising from generative AI adoption, potentially supporting demand for its data infrastructure solutions as enterprises adjust their digital strategies.