According to a recent LinkedIn post from Hudl, the company is highlighting an exclusive partnership with NXTPRO, described as Puma’s grassroots basketball circuit, to integrate the PRO16™ competition into the Hudl Pro Suite. The post indicates that all boys and girls PRO16 games will become accessible on Hudl’s existing platforms used by coaching and scouting staffs.
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The company’s LinkedIn post emphasizes that users will be able to leverage Hudl Sportscode and Hudl Instat for tactical analysis and advanced analytics on PRO16 athletes. This suggests an expansion of Hudl’s data and video inventory, potentially increasing platform stickiness among professional, collegiate, and elite youth programs.
As shared in the post, coverage is expected to begin with the PRO16 circuit tip-off in April 2026, positioning Hudl to capture workflows around early-stage scouting of emerging basketball talent. For investors, this partnership could enhance Hudl’s value proposition in talent evaluation, support upselling of higher-end analytical tools, and strengthen its competitive position against alternative video and scouting platforms.
The integration of a grassroots circuit backed by a major sportswear brand such as Puma may also deepen Hudl’s ecosystem across the basketball development pipeline. Over time, increased usage by teams and scouts could translate into improved retention rates and provide incremental opportunities for data-driven products and services within the broader sports-technology market.