Hubble Network Partners With InPlay to Launch Sub-$1 Global Asset Tracking via Satellite Bluetooth

New updates have been reported about Hubble Network.

Hubble Network has entered a strategic partnership with InPlay Inc. to deliver continuous, global asset tracking by combining Hubble’s satellite-powered Bluetooth network with InPlay’s sub-$1 IN100 NanoBeacon chip. By leveraging more than 95 million existing Bluetooth gateways, Hubble aims to offer item-level sensing and location data at RFID-like pricing without requiring customers to deploy any new physical infrastructure.

Under the collaboration, InPlay’s ultra‑low‑power, plug‑and‑play IN100 NanoBeacon can be embedded into smart labels, wearables, and compact IoT devices, then connected to Hubble’s network via dedicated firmware for immediate telemetry transmission. The companies plan joint go‑to‑market efforts targeting use cases such as smart labels, cold chain monitoring, returnable transport assets, and wearables, positioning Hubble to address costly visibility gaps in global supply chains that traditional passive RFID and LTE-based trackers struggle to cover.

Hubble emphasizes that most enterprises currently lack visibility beyond second-tier suppliers, contributing to average annual losses of about $13 million from inventory and logistics blind spots. By substituting close-range RFID scanners and localized infrastructure with Hubble’s satellite-backed API-style connectivity layer, the partnership is designed to enable global coverage at a cost point suitable for item-level deployment across large fleets of assets.

According to CEO and co-founder Alex Haro, Hubble’s role in the alliance is to abstract away the need for customers to build their own scanning or cellular infrastructure while still accessing global telemetry from low-cost, battery-efficient devices. InPlay’s CEO Jason Wu framed the joint solution as turning ordinary packages into intelligent, connected nodes capable of real-time tracking and condition monitoring, which could materially enhance supply chain resilience and operational efficiency for industrial, logistics, and retail customers.

The deal extends Hubble Network’s recent commercial momentum following an integration with Samsara for connected asset tracking, signaling a push to embed its satellite Bluetooth capabilities deeper into enterprise IoT ecosystems. For Hubble, the InPlay partnership broadens its addressable market by pairing its connectivity layer with a mass-market, software-free SoC platform, positioning the company to benefit from rising demand for low-cost, global visibility in supply chains, agriculture, and circular-economy applications.

If execution succeeds and adoption scales, the model could pressure incumbent RFID and cellular tracking providers by resetting expectations on price, coverage, and device complexity. The partnership also supports Hubble’s longer-term strategy to monetize its network as an underlying infrastructure layer for a wide range of asset-tracking and sensor-driven services, potentially expanding recurring connectivity revenues as more partners and OEMs integrate its firmware and satellite uplink into their devices.