According to a recent LinkedIn post from Hubble Network, the company is highlighting a partnership with InPlay Inc. focused on enabling Bluetooth devices to transmit data globally without traditional cellular modems or scanner infrastructure. The post describes integrating Hubble firmware with InPlay’s low-cost IN100 NanoBeacon chip, which is priced under $1 and designed for ultra-low power smart-label use.
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The post suggests that this combination can connect to more than 95 million gateways, enabling item-level tracking at price points intended to compete with passive RFID while offering continuous, global coverage. Hubble Network indicates it is pursuing go-to-market efforts across smart labels, cold chain logistics, returnable transport items, and wearables, implying a strategy to capture share in large-scale asset tracking and supply-chain visibility markets.
For investors, the partnership points to an asset-light approach that could accelerate adoption by leveraging existing gateway infrastructure rather than requiring new scanner networks. If the technology delivers on cost and performance claims, Hubble Network may be positioned to tap into demand from logistics, retail, and industrial customers seeking more granular tracking, potentially enhancing its growth prospects and competitive standing versus incumbent RFID and IoT solutions.