According to a recent LinkedIn post from Hubble Network, the company is highlighting a partnership with InPlay Inc. centered on integrating Hubble’s firmware with InPlay’s IN100 NanoBeacon chip for satellite-connected Bluetooth tracking. The post describes the chip as ultra-low power, sub-$1, and small enough for smart labels.
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The company’s LinkedIn post suggests that, once loaded with Hubble firmware, these beacons can connect to more than 95 million gateways to enable global, continuous item-level tracking. The post positions this as cost-competitive with passive RFID, but without the need to build out scanner infrastructure around each tag.
According to the post, Hubble is targeting go-to-market opportunities in smart labels, cold chain monitoring, returnable transport items, and wearables, which are all large-volume, logistics-driven markets. If execution matches the vision described, the partnership could expand Hubble’s addressable market and recurring data revenue potential while strengthening its positioning in low-cost, IoT-enabled supply chain visibility.
For investors, the post may signal an emphasis on scalable hardware partnerships rather than building proprietary devices, which could keep capital intensity lower and accelerate deployment. It also suggests a competitive stance against established RFID and IoT tracking solutions, indicating that future traction will likely depend on proof of reliability at scale, integration with enterprise systems, and the economics of large deployments.