Hightouch advanced a pivotal growth phase this week, disclosing a $150 million Series D round at a $2.75 billion valuation led by Goldman Sachs and Bain Capital Ventures and confirming it has reached $100 million in annual recurring revenue. The company now employs more than 400 people globally and continues active hiring to support product and go-to-market expansion.
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Management framed the new capital as fuel to “reinvent the way marketers work” through an AI-driven, agentic marketing platform that embeds automation and data intelligence into executional workflows. By positioning itself higher in the value chain, from composable customer data infrastructure into campaign design and optimization, Hightouch aims to deepen customer integration and expand contract sizes.
The firm highlighted a vision of agent-powered teams trained on brand, data, and customers to shorten campaign cycles, scale on-brand creative, and deliver real-time analytics that would otherwise require specialized analysts. This focus on measurable efficiency and personalization is intended to tie Hightouch’s offerings more directly to revenue outcomes for enterprise marketing organizations.
In parallel, Hightouch reported that it has reached Elite Tier status within Snowflake’s partner program, cementing a deeper alignment with the cloud data platform’s AI Data Cloud. Snowflake’s prior Partner of the Year recognitions, investment in Hightouch, and designation of the company as a leader in its Modern Marketing Data Stack underscore growing commercial and technical ties.
The expanded Snowflake collaboration centers on powering Hightouch’s Agentic Marketing Platform and Composable CDP for enterprise use cases, potentially enhancing co-selling opportunities and integration-led demand. Together with the fresh capital and revenue milestone, these moves suggest Hightouch is consolidating its role at the intersection of customer data infrastructure and AI-enabled marketing execution.
While increased investment in R&D, hiring, and global expansion may pressure near-term margins, the strengthened balance sheet and ecosystem partnerships provide resources to compete in a crowded martech and data landscape. Overall, the week marked a step-change in scale and strategic positioning for Hightouch as it leans more heavily into AI-driven marketing solutions for enterprise customers.