Hi Auto featured prominently this week as it advanced both its commercial strategy and product portfolio in quick-service restaurant automation. The company announced the appointment of Parrish Chapman as Executive Vice President of Sales, signaling a push to scale its AI Order Taker across large QSR enterprises.
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Chapman brings decades of experience in enterprise technology, retail, and restaurant operations, including franchise and corporate roles at major brands such as Dairy Queen, Church’s Chicken, and Wendy’s. His background is expected to help Hi Auto translate operational traction into larger multi-store and multi-brand deals.
The company reported that its AI Order Taker is now deployed in roughly 1,000 drive-thru locations, with completion rates above 93% and accuracy around 96%. These metrics point to growing commercial adoption and indicate that Hi Auto’s technology is performing at a level that can support recurring revenue in the QSR automation market.
In parallel, Hi Auto is piloting a new analytics product called Window Intelligence, currently in closed beta with a limited group of operators. The tool is designed to quantify pickup window interactions by combining order data from the speaker with audio captured at the window.
Window Intelligence targets an under-measured but revenue-critical segment of the drive-thru, where up to 70% of QSR sales can occur. By surfacing signals such as greetings, tone, escalations, protocol adherence, and POS voids, the platform aims to make the full guest journey more observable and data-driven.
These initiatives suggest Hi Auto is expanding from a point solution in automated order-taking toward broader drive-thru workflow and performance analytics. If successfully commercialized, the new capabilities could increase wallet share, strengthen customer stickiness, and support higher average contract values.
At the same time, moving deeper into analytics may place the company in more direct competition with other customer experience and drive-thru technology vendors. Overall, the week marked a combination of leadership expansion and product innovation that positions Hi Auto for a more aggressive growth phase in QSR AI and operational intelligence.