According to a recent LinkedIn post from Hi Auto, the company has hired Parrish Chapman as Executive Vice President of Sales to lead its enterprise growth strategy. The post notes that Chapman brings extensive enterprise technology, retail, and quick-service restaurant experience, including franchise and corporate roles at several major QSR brands.
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The company’s LinkedIn post highlights that its AI Order Taker is currently deployed in roughly 1,000 quick-service restaurant drive-thru locations, with reported completion rates above 93% and accuracy around 96%. These performance metrics, if sustained at scale, could support stronger customer adoption and recurring revenue potential in the QSR automation segment.
The post suggests that adding an experienced sales leader with operational QSR background is intended to accelerate enterprise-level growth as Hi Auto scales its drive-thru automation offering. For investors, this move may indicate a transition into a more aggressive commercial expansion phase, with an emphasis on converting operational traction into larger multi-store and multi-brand deals.
More broadly, the update underscores rising interest in AI-driven automation within the restaurant industry, where labor costs and staffing challenges remain persistent. If Hi Auto can maintain performance metrics while expanding beyond its current base of ~1,000 stores, it could strengthen its competitive position in the emerging market for AI-powered voice ordering solutions.