According to a recent LinkedIn post from Medsender, the company is highlighting workflow changes at Piedmont Plastic Surgery & Dermatology, an 11-location practice managing thousands of referrals each month. The post contrasts a prior state, where 20 staff members reportedly sorted faxes daily and referrals could take more than two weeks to schedule, with metrics observed after adopting Medsender’s platform.
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The post suggests that fax-sorting workload was reduced from 20 staff to 2, who now finish by early afternoon, and that about 90% of referrals receive a call or text within hours of arrival. It also cites 1,800 scheduled patients per coordinator per quarter and notes that a full rollout across all 11 locations was completed in roughly 2.5 months.
As shared in the post, Medsender links these operational changes to revenue implications, emphasizing that dermatology referrals can yield years of follow-up visits, biopsies, and treatment plans. For investors, the case study-style content may indicate Medsender’s focus on quantifiable efficiency gains and revenue retention for multi-site specialty practices, potentially supporting customer acquisition and pricing power.
If similar outcomes can be replicated across additional clients, the metrics described could translate into a stronger value proposition and higher switching costs for providers. This, in turn, may enhance Medsender’s competitive position in healthcare communications and referral management software, and could support recurring revenue growth if adoption scales among large multi-location practices.

