A LinkedIn post from Gupshup highlights the commercial importance of Ramadan in the Middle East and positions the period as a key window for consumer spending with trusted brands. The post promotes an on‑demand webinar focused on using WhatsApp and AI-driven tools to improve marketing efficiency and conversion during the Ramadan shopping season.
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According to the post, the webinar discusses tactics such as turning WhatsApp ads into a sales pipeline, applying AI-assisted selling at the decision point, recovering abandoned carts, and optimizing post-purchase flows to reduce return-to-origin rates. For investors, this suggests Gupshup is emphasizing revenue-centric use cases in conversational commerce, particularly in MENA e-commerce, which could support platform adoption, transaction-linked usage, and deeper penetration among retail and consumer brands in the region.