New updates have been reported about Guideline.
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Guideline has expanded its SQADCosts Local offering with a new digital extension that delivers CPM benchmarks for locally geo-targeted connected TV, digital video, audio streaming, and podcast inventory across more than 60 leading U.S. publishers. The product applies the same Average, Low, and High pricing framework long used for local linear media, giving buyers and sellers a consistent reference point for both traditional and digital channels.
The new capability focuses exclusively on locally targeted placements and normalizes data across audience targeting, ad length, and content type, including separate views for entertainment and sports, to address persistent comparability gaps in digital benchmarking. By providing monthly publisher-level CPM ranges calibrated to local buying patterns, Guideline positions SQADCosts Local as a more comprehensive pricing intelligence platform for agencies, brands, and media owners that trade predominantly in geo-targeted media.