A LinkedIn post from Guardz highlights a new partnership with Channel Sales .PRO, described as a team with long-standing experience in building MSP businesses, running distribution, and designing partner programs across the global channel ecosystem. The post suggests that the collaboration is aimed at expanding the Guardz partner community and enabling more managed service providers to deliver cybersecurity services to small and medium-sized businesses without adding complexity to their technology stack.
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For investors, this partnership points to a channel-focused growth strategy that could accelerate Guardz’s go-to-market efforts through established MSP networks rather than relying solely on direct sales. If successful, the initiative may increase recurring revenue potential in the SMB cybersecurity segment and strengthen Guardz’s competitive positioning among security vendors that are increasingly targeting MSPs as a primary route to market.