GORGIE Expands Energy Drink Lineup With Candy Twist Flavor and Broader Target Push

New updates have been reported about GORGIE.

GORGIE is expanding its clean energy drink portfolio with Candy Twist, a candy-inspired flavor positioned to deepen the brand’s reach among wellness-focused consumers while maintaining its functional profile. The launch builds on the company’s rapid growth and strengthens its distribution relationship with Target, where Candy Twist will roll out nationwide alongside availability on GETGORGIE.com.

The product maintains GORGIE’s core formulation of 150mg green tea–based caffeine, plus Biotin, B Vitamins, and L-Theanine, and remains gluten-free, vegan, and free of artificial sweeteners, aligning with the brand’s better-for-you positioning. Founder and CEO Michelle Cordeiro Grant said consumer feedback showed strong demand for nostalgic, candy-like flavors, and the company is using that insight to drive incremental volume through seasonal demand peaks such as spring, summer, and festival season.

GORGIE is supporting the launch with a community-first strategy, including early-access “First Sips” sampling to core customers, social media campaigns, influencer partnerships, and experiential events aimed at amplifying awareness and trial. These initiatives are designed to convert strong online engagement into sustained retail velocity across thousands of existing points of distribution, particularly within Target’s beverage aisle.

The Candy Twist introduction comes as GORGIE continues to differentiate itself in the crowded energy category through branding, ingredient transparency, and a wellness-plus-beauty benefits narrative backed by Notable Capital, Coefficient Capital, and other strategic investors. Founded in 2022 and launched commercially in 2023, the company is leveraging this flavor extension to reinforce its brand positioning, capture additional shelf space, and test the performance of more indulgent profiles within its clean energy framework.

Executives and stakeholders should view this launch as both a brand-building move and a test of GORGIE’s ability to scale flavor innovation through national retail partners while maintaining its community-led approach. Performance of Candy Twist at Target and online will provide an early signal of the brand’s potential to expand its portfolio further and drive incremental revenue through targeted flavor-led innovation in the energy drink market.