According to a recent LinkedIn post from Gopuff, the company has released its 2026 Brand Bowl Report analyzing sales uplifts tied to Big Game television advertising. The post highlights that Kinder Bueno, NERDS, and Liquid Death saw immediate unit sales spikes of 100%, 95%, and 83%, respectively, in the hour following their commercials.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The post also suggests strong performance for “better-for-you” beverages, citing notable order increases for brands such as Liquid Death, Pepsi Zero Sugar, Liquid IV, and poppi. In addition, Gopuff reports that most high-performing ads ran in the second quarter, with none of the top performers airing in the fourth quarter, implying potential value in earlier in-game placements.
According to the same update, top trending products on Gopuff’s platform during the event included limes, Kinder Bueno, NERDS Gummy Clusters, Tostitos Hint of Lime Chips, and party cups, each with triple-digit percentage growth. For investors, these data points may underscore Gopuff’s capability to generate near-real-time consumer insights, reinforcing its positioning as a demand-analytics partner for brands and potentially enhancing its appeal in advertising and CPG collaborations.