According to a recent LinkedIn post from Gisou by Negin Mirsalehi, the company is spotlighting the scientific positioning of its new Honey Milk Active Leave-In Conditioner Mist. The post emphasizes a formula combining Mirsalehi Honey, hydrolyzed milk protein, and biomimetic ceramides, targeting instant care and longer-term hair repair for all hair types.
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The LinkedIn post highlights claimed performance attributes such as heat protection up to 450°F / 230°C, easier detangling, increased softness, and up to three days of frizz control and shine, based on instrumental and ex vivo testing. For investors, this suggests an effort to differentiate within the premium haircare segment through science-backed claims, which could support pricing power, brand loyalty, and incremental direct-to-consumer sales via gisou.com if consumer adoption is strong.