New updates have been reported about Giggles.
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Giggles, a social platform that lets users buy and sell stakes in videos, has secured more than $1 million in pre-seed funding led by 1kx, lifting its total capital raised to over $1.2 million and setting the stage for a broader launch. The 2025 round will fund expansion of product features, integration of real-money mechanisms, and scaled distribution as Giggles positions its marketplace model at the intersection of social media and financial speculation.
The app rewards users who identify viral content early by allowing them to “buy into” videos and earn if those videos gain traction, effectively treating cultural discovery like early-stage investing. Co-founders CEO Justin Jin and CTO Edwin Wang describe Giggles as a way to formalize behaviors already seen on platforms such as TikTok, while lead investor 1kx frames the model as a new market that blends social participation with financial incentives and prediction market dynamics.
Giggles opened its beta in August 2025 and has already reached nearly 30,000 daily active users, with early momentum concentrated in U.S. high schools and college campuses, indicating strong traction among Gen Z. The company has also accumulated a waitlist of more than 400,000 users across upcoming iOS, Android, and web releases, suggesting robust demand ahead of public launch and a potential path to rapid user-scale once real-money functionality is activated.
Founded in 2025 by Canadian entrepreneurs Jin and Wang, who previously built businesses in gaming and digital media, Giggles aims to convert social “early adopter” behavior into financial upside for users while generating transaction-based revenue for the company. The next phase will test whether the platform can navigate regulatory requirements, sustain user engagement beyond early adopters, and prove that a “stock market for videos” can be monetized at scale without undermining user trust or content authenticity.