According to a recent LinkedIn post from GetReal Security, co-founder and chief science officer Hany Farid recently spoke with a BBC reporter about the erosion of trust in digital interactions. The discussion, as summarized in the post, centers on how advances in synthetic media can undermine confidence in the authenticity of online video and even routine workplace communications.
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The post highlights a Gartner prediction that by 2028, a quarter of job candidates may be fake, underscoring growing risks for enterprises that rely on remote hiring and virtual identity verification. For investors, this outlook suggests a potentially expanding addressable market for real-time, comprehensive verification and deepfake-detection tools, positioning GetReal Security to benefit if it can effectively commercialize and scale its technology.
The emphasis on real-time solutions implies a focus on enterprise-grade products that can integrate into existing HR, security, and communications workflows. If demand for robust digital identity validation accelerates in line with the concerns described, the company could see increased interest from sectors such as financial services, remote-first employers, and public institutions seeking to mitigate fraud and reputational risk.
The BBC engagement referenced in the post may also enhance the company’s visibility and credibility in discussions around synthetic media and cybersecurity. While no financial metrics or client wins are mentioned, the themes of the post point to a long-term structural trend that could support higher spending on trust and safety technologies across the digital economy.