GetReal Security is emerging as a specialist in deepfake and digital identity protection, with this week’s updates underscoring growing public- and private-sector interest in its capabilities. The company was highlighted in a U.K. Department for Science, Innovation and Technology–commissioned deepfake risk report, reinforcing its positioning in AI-driven content authentication.
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GetReal Security is also advancing a broader narrative around the economic and legal value of biometric identity, citing celebrity moves to trademark voice and likeness as evidence of a fast-forming market. CEO Matthew Moynahan and Head of Threat Research Tom Cross argue that “pixels and sound waves” now require proactive protection, aligning the firm with emerging compliance and brand-protection priorities.
On the product and strategy side, management is emphasizing continuous identity verification over one-time checks, especially in vulnerable account recovery workflows. The company critiques legacy and hardware-centric approaches, positioning its digital integrity platform as purpose-built to secure remote and hybrid workforces against deepfake-enabled impersonation.
Thought leadership remains a key go-to-market lever, with Cross’s CypherCon talk on AI-enhanced credential-reset attacks and coverage from SiliconANGLE and theCUBE boosting industry visibility. These activities support GetReal Security’s bid to compete in higher-value cybersecurity segments focused on synthetic media and identity fraud defenses.
To convert rising awareness into growth, GetReal Security has strengthened its executive bench by appointing veteran marketer Varun Kohli as Chief Marketing Officer. His arrival, following a $17.5 million Series A and the addition of a Chief Revenue Officer, signals a concerted push to scale demand generation, refine positioning, and shape the emerging digital integrity category.
Backed by investors including Forgepoint Capital, Ballistic Ventures, Evolution Equity, Cisco, IQT, and Capital One, the company is betting that regulatory, reputational, and fraud-loss pressures will drive adoption of deepfake and identity protection tools. Overall, the week reflects growing validation of GetReal Security’s market thesis and a clearer go-to-market structure aimed at capturing share in AI-era identity security.