According to a recent LinkedIn post from GetReal Security, the company is emphasizing growing concerns around deepfakes and AI-generated media. The post references commentary from YouTuber Coffeezilla and GetReal cofounder Hany Farid, suggesting that distinguishing fake audio, images, and soon video is becoming increasingly difficult.
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The post highlights GetReal Security’s focus on restoring trust in digital communications and countering AI-powered identity threats. For investors, this positioning points to a potentially expanding addressable market in fraud prevention and digital identity security, as deepfake-related risks gain prominence across financial services, communications, and enterprise security.
The emphasis on the mainstream, non‑niche nature of the deepfake problem suggests the company is targeting broad commercial applications rather than a narrow specialty use case. If GetReal can demonstrate effective solutions and build partnerships in high-risk sectors, this framing could support long-term demand for its technology and enhance its competitive standing in the cybersecurity ecosystem.