According to a recent LinkedIn post from GetReal Security, company co‑founder and chief science officer Hany Farid recently discussed with a BBC reporter the growing difficulty of distinguishing real from fake in digital interactions. The post emphasizes scenarios where even live video conversations can be questioned, suggesting a rising erosion of trust in online identity and content.
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The company’s LinkedIn post highlights a Gartner prediction that by 2028 a quarter of job candidates could be fake, underscoring potential risks for enterprises that rely on digital hiring and remote verification. This focus on identity fraud risk points to a growing addressable market for real‑time verification and authenticity solutions, in which GetReal Security appears to be positioning itself as a specialized provider.
For investors, the post suggests that escalating concerns over deepfakes and synthetic identities could drive demand for security tools capable of authenticating users, media, and credentials at scale. If GetReal Security can translate this thought‑leadership exposure and media visibility into commercial adoption, the company could benefit from structural growth in enterprise spending on trust, safety, and fraud prevention technologies.