New updates have been reported about Freestyle.
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Freestyle has raised $10 million in Series A funding led by Silas Capital, with significant participation from ECP Growth, to accelerate its expansion as a premium diaper and wipes brand. The capital will support scaling national retail distribution, following recent launches in Walmart and Target, while reinforcing the brand’s direct-to-consumer channel with a growing base of repeat customers.
Management plans to deploy the funds into product development, supply chain scale-up, and higher-impact marketing and community initiatives that deepen engagement with millennial and Gen Z parents seeking cleaner, higher-performance baby care. Freestyle, whose Total Chlorine Free and EWG Verified products target sensitive-skin use cases, aims to broaden its portfolio with new performance-led innovations and to strengthen strategic relationships with major retailers, positioning the company to capture share as premium, skin-conscious baby care continues to gain ground on legacy brands.