According to a recent LinkedIn post from Pigment, hydration brand air up® has grown to more than 15 million users across 14 countries, creating complexity for its financial planning processes. The post indicates that the company’s legacy Excel-based FP&A setup had become increasingly time-consuming as the business scaled.
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The company’s LinkedIn post highlights that air up®’s finance team implemented Pigment to build an integrated, driver-based model spanning P&L and workforce planning within six months. The post also notes that this setup enables real-time scenario testing and a single source of truth for financial data.
For investors, the post suggests that Pigment is positioning its platform as a scalable alternative to spreadsheets for high-growth consumer brands managing multi-country operations. If similar customers adopt Pigment for integrated FP&A, this could support recurring revenue growth and enhance the company’s standing in the planning and analytics software market.
The mention of real-time scenario analysis and centralized data may also indicate Pigment’s focus on features that appeal to CFOs seeking greater visibility and control as organizations expand. Demonstrated use cases with brands like air up® could strengthen Pigment’s reference base, potentially improving its competitive position against incumbent FP&A and EPM providers.