New updates have been reported about Forter (PC:FORTT)
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Forter, a leader in digital commerce trust solutions, has launched Forter Prism, an AI-driven tool designed to enhance merchant performance by providing deeper insights and faster decision-making capabilities. This innovation comes as Forter reports a significant increase in agentic activity and automated fraud attempts within its network, highlighting the urgent need for advanced fraud detection and prevention strategies. Forter Prism acts as an AI copilot, offering merchants instant data insights and transactional investigations through a conversational interface, thereby simplifying workflows and improving operational efficiency.
The introduction of Forter Prism is part of Forter’s broader strategy to address the growing visibility gap in agentic commerce traffic. By integrating network benchmarks and granular insights into its platform, Forter enables businesses to compare their AI activity against a global network of 400,000 businesses. This enhancement provides merchants with the necessary tools to navigate the rapidly evolving commerce landscape, ensuring they remain competitive and secure. Forter’s commitment to innovation is underscored by its ability to deliver accurate, instant assessments of trustworthiness, helping businesses maximize revenue while protecting consumers. As digital commerce continues to evolve, Forter’s AI advancements position it as a pivotal player in safeguarding the integrity of online transactions.