According to a recent LinkedIn post from Flipkart, the company is collaborating with PayU and Axis Bank to enable biometric authentication for card payments on its platform. The post indicates that Axis Bank cardholders can now approve eligible transactions using Face ID or fingerprint on supported devices, with PayU handling merchant-side authentication and device security.
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The post suggests this capability is intended to reduce one-time-password delays, lower failed payment attempts, and provide faster, more secure checkout approvals backed by device binding and enhanced fraud protection. For investors, this move may signal continued investment in payment infrastructure, potentially improving conversion rates, customer experience, and trust in digital payments, which could support transaction growth and strengthen Flipkart’s position in India’s competitive e-commerce and fintech ecosystem.