Firmable Secures $14 Million Series A to Scale AI-Driven Sales Platform Globally

New updates have been reported about Firmable.

Firmable has raised $14 million in a Series A round led by Airtree, capital earmarked for U.S. market entry, deeper build-out of its proprietary sales data infrastructure, and accelerated development of AI agents that automate sales execution. The company positions its platform as an AI-native alternative to fragmented sales stacks, consolidating data, buying signals, and workflow automation on a single system designed initially for Asia-Pacific but now scaling globally.

The platform is built on Firmable’s own continuously refreshed account and contact dataset, using AI-driven web aggregation and large language model–based extraction to surface high-quality information and real-time buying triggers such as leadership changes, hiring trends, funding events, and technology shifts. On top of this, Firmable’s AI agents automatically enrich CRM records, prioritize accounts, and generate targeted outreach, aiming to reduce administrative overhead and improve sales productivity for more than 1,000 existing customers across Australia, New Zealand, and eight other Asia-Pacific markets.

Co-founder and co-CEO Leigh Jasper, who previously helped scale Aconex to a $1.6 billion exit to Oracle, stressed that sales efficiency depends on precise external data and well-tuned AI, arguing that most existing tools recycle the same U.S.-centric, often outdated datasets. Jasper said Firmable chose the capital-intensive path of building its own data asset to create a defensible moat and avoid AI systems that are “fast at being wrong,” positioning the company to deliver more accurate signals and better deal timing for clients. Co-CEO Paul Perrett added that multinational sales teams frequently find that U.S.-built tools fail outside their home market, creating an opportunity for Firmable’s international-first design.

Airtree partner John Henderson said the investment thesis rests on Firmable’s combination of proprietary data ownership and AI agents directly integrated into that data layer, a structure he believes most AI sales startups lack. He compared the current strategy to the founders’ prior playbook at Aconex: build leadership in Asia-Pacific, demonstrate product-market fit and scalability, then leverage that base for global expansion, with the U.S. entry funded by this round expected to be a key catalyst for Firmable’s next growth phase and long-term enterprise value creation.