According to a recent LinkedIn post from Grifin, the company is using its Griffin Uncut content series to spotlight Round Treasury, a fintech focused on automating liquidity management for CFOs. The post notes that finance teams reportedly spend a large share of their time on low-value manual work, and that yield is often a lower priority than ensuring timely payroll funding.
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The LinkedIn post highlights that Round Treasury, led by Pac O’Shea, has attracted more than 100 customers with a relatively small team, suggesting perceived market traction in treasury automation. The discussion also touches on investor advice quality and startup origins, indicating a focus on capital efficiency and product-market fit that may appeal to investors tracking automation and AI-driven treasury tools.
For Grifin, the content series appears to position the firm as a connector and commentator within the fintech and treasury-management ecosystem rather than as a pure product promotion. This visibility in a niche area like treasury automation could help deepen relationships with growth-stage fintechs and enhance Grifin’s profile among finance leaders looking for technology-driven cash and liquidity solutions.