Eppo – Weekly Recap

Eppo is a private experimentation and analytics platform that focuses on helping companies optimize digital products and customer experiences. This weekly summary highlights the company’s latest moves to strengthen its role in the experimentation and AI-driven optimization ecosystem through community and thought-leadership initiatives.

Over the past week, Eppo showcased a deepening collaboration with experimentation consultancy Speero to co-host a series of “un-conferences” centered on experimentation and artificial intelligence. The flagship event, Circus London, is scheduled for May 11–12 and is framed as an AI-themed forum for experimentation leaders from large enterprises.

The London event will feature curated small-group discussions with practitioners from companies including Microsoft, American Express, NBCUniversal, the BBC, Huel, Mozilla, and Just Eat Takeaway. In addition, attendees can expect keynotes from senior experimentation leaders at Etsy and Zalando, alongside academic participation from Northeastern University.

Content shared by Eppo emphasizes programming on advanced topics such as synthetic user research and Claude-based workflows, underscoring the platform’s focus on cutting-edge AI applications in experimentation. The intimate, practitioner-focused format is designed to encourage peer learning and practical knowledge sharing among senior decision-makers.

Eppo and Speero are also planning to replicate this “un-conference” model in Austin in October, signaling that the initiative is part of a broader events strategy rather than a one-off marketing effort. Details on the Austin event are expected to follow, but it is positioned as a continuation of the AI and experimentation themes launched in London.

From an investor’s perspective, these developments indicate that Eppo is investing in brand building, community engagement, and ecosystem development across U.S. and European markets. Strong participation from major global brands could enhance Eppo’s credibility with enterprise buyers and support future sales and partnership opportunities.

While the immediate financial impact of these events is not disclosed, the strategy suggests a focus on long-term pipeline generation and relationship-building among experimentation leaders. Overall, the week reflected a proactive push by Eppo to cement its position as a thought leader at the intersection of experimentation and AI-driven optimization.