New updates have been reported about Entrata.
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Entrata has integrated Cobu’s AI-powered community engagement platform directly into Homebody, its resident app, positioning the operating system provider to turn engagement into measurable occupancy and retention gains for multifamily clients. By embedding Cobu inside Homebody rather than offering it as a separate tool, Entrata aims to help properties boost referral leases, improve website conversion, and generate higher-quality Google reviews while minimizing additional workload for onsite teams.
The integration uses Cobu’s AI monitoring to moderate and manage resident interactions, allowing properties to foster active, safe, and welcoming communities that Entrata says are translating into stronger performance metrics, including renewal gains of up to 25% in Cobu-enabled communities. Early adopters of the combined solution are reporting higher resident satisfaction, better retention, and improved leasing outcomes, effectively turning the resident app into an occupancy engine and a more efficient communications hub. Entrata is making the Cobu functionality available immediately through Homebody for its customer base, reinforcing its strategy to embed AI-forward capabilities across the leasing lifecycle and deepen its role as the core operating system for multifamily operators worldwide.